How to choose high-quality brands for franchisees

2022-07-22
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[Yihe doors and windows] in 2017, the situation of aluminum alloy doors and windows industry changed. Although the game between door and window brands is not a sword, the industry is really vicious. We can see from the competition between aluminum alloy doors and windows brands in the past year

[Yihe doors and windows] in 2017, the situation of the aluminum alloy doors and windows industry changed. Although the game between door and window brands is not a sword, the industry is really vicious. We can see from the competition between aluminum alloy doors and windows brands in the past year. Since the beginning of this year, there has been a continuous movement among domestic customized aluminum alloy door and window brands. Many dealers are so urgent that they often make unwise decisions and plans

brand technology is the first factor to investigate.

I believe that most consumers before 00 have heard the myth of Nokia in mobile phones. So far, when we talk about Nokia, the first thing we think of is good quality and durability. It can be said that its popularity mainly benefits from the good quality of products. The same is true of the high-end customized aluminum alloy door and window industry. High-end doors and windows must have high quality, and the most important condition to determine quality is the technical core. It is the brand with the technical core that can go further and longer. From mastering the core technology to chasing the world, technology determines the development direction and scale of aluminum alloy door and window brands

brand positioning is the second key

the phrase often heard in the marketing circle "choose wrong, work hard 100 times", which is also applicable to the current aluminum alloy door and window industry. With a good brand positioning, enterprises can develop permanently. With a poor brand positioning, even with technology, it is also difficult to develop well in the industry. Take Geely Automobile as an example. After Geely acquired Volvo, the brand effect and production technology have improved rapidly. It is because of the brand positioning that the products have been regarded as low-end automobile brands by customers in China, and it is difficult to open the market

brand service is the key

in the field of door and window customization, aluminum alloy brands with accurate positioning, good quality and good service are rare. Many brands operate with the mentality of not worrying about no guests as long as the quality is good. In the long run, the brand operation becomes more and more difficult, and finally leads to the loss of loyal users. Being a brand, especially a high-end brand consumer group, is more willing to buy an attitude towards life than just products. If there is only quality but no excellent service idea, it will be taken for granted that consumers will forget it

[official website of Yihe door and window brand http://www.yihedoors.com Yihe door and window franchise network http://www.ehedoors.com 】

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